If you’re new app store optimization, it’s actually likely to be a more familiar approach to your businesses online marketing. program optimization is that the process of optimizing sites and their content to be easily discoverable by users checking out terms relevant to your website. The term SEO also describes the method of creating sites easier for program indexing software, referred to as “crawlers,” to find, scan, and index your site.The first step in program optimization is to work out what you’re actually optimizing for. this suggests identifying terms people are checking out , also referred to as “keywords,” that you simply want your website to rank for in search engines like Google.
There are several key factors to require under consideration when determining the keywords you would like to focus on on your site:
Search Volume – Search volume indicates volume of keyword searches over a period of your time .The first factor to think about is what percentage people are literally checking out a given keyword. The more people there are checking out a keyword, the larger the potential audience you stand to succeed in . Conversely, if nobody is checking out a keyword, there’s no audience available to seek out your content through search. Search volume helps to know the relevance of the actual keyword over a period of your time . Keywords play a crucial role. If keywords you’re targeting aren’t searched by anyone then nonone will find the content of your app. Hence target keywords having high search volume.
Relevance – A term could also be frequently looked for , but that doesn’t necessarily mean that it’s relevant to your prospects. Keyword relevance, or the connection between content on a site and therefore the user’s search query, may be a crucial ranking signal. Keyword having the foremost relevance is that the one which is most searched. Hence having more relevant keyword increases the speed of download of your app on app store or play store
Competition – As there are already billions of apps on play store or app store and still everyday there’s new invention of app. As competition increases with the rise within the number of apps. on get noticed on play store or ASO services strategies are the sole key points. Keywords with higher search volume can drive significant amounts of traffic and increase the download rate of apps, but competition for premium positioning within the program results pages are often intense. More relevant keywords give your competition the very best rank.
Additionally, if you’ve got an existing site, you’re likely getting some traffic from search engines already. If that’s the case, you’ll use a number of your own keyword data to assist you understand which terms are driving traffic