For the network at least. Several broadcast did very well in 2009, including the debacle of the BET awards (which happened some 48 hours after MJ had passed)
With an average of 512,000 viewers, BET enjoyed double-digit increases in all key demographics for all four quarters throughout the year. The increases are in large part due to new original programming, big specials, and showing major films and television shows. It’s evident that black women make good tv.
The “2009 BET Awards” was the #1 awards show on cable and the number one program among blacks in cable television history, drawing more than 10.7 million total viewers. The “BET Hip-Hop Awards” became the #1 hip-hop telecast in BET history, and the “Centric Presents: 2009 Soul Train Awards” was the #1 fourth quarter telecast in the network’s history.
The network has also had major success with its new late-night series,”The Mo’Nique Show,” the most-watched late night series among blacks and the highest-rated show of the season.
Also performing strong for the network were “Tiny & Toya,” which chronicled the lives of the girlfriend and ex-wife of two of hip-hop’s hottest artists, T.I. and Lil Wayne. The finale drew 1.9 million viewers. Meanwhile, “Monica: Still Standing,” which follows the R&B singer’s life, was the #2 series debut in BET history behind “Tiny & Toya.”
Well, congrats- I guess. I must say that Monica’s show along with Tiny and Toya were not only entertaining, but uplifting as well, so Kudos to BET for that. Everything else was a hot ghetto mess- Real talk.
