This is ultra cool-Didn’t I see this same thing in Harry Potter when they read The Daily Prophet?:
An upcoming issue of Entertainment Weekly’s print edition will be embedded with a video player that will run ads for CBS shows and Pepsi.
The ad comes in a heavy-paper package resembling the kind of novelty greeting cards that make noises. A roughly two-inch screen starts playing automatically as the page flips open. A speaker is embedded below it.
CBS Corp. and Time Warner Inc.’s Entertainment Weekly billed the video advertisement as the first ever to appear in a print magazine. CBS says the video player insert, made by a Los Angeles company called Americhip Inc., will be able to withstand the binding processes and mail delivery.
I might pick up the issue just for this ad.
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